DIY

DIY – Do It Yourself

was first developed in the 1950s as a culture of the creative individual – an antithesis to the professional and somehow narrow-minded specialists. DIY means to have faith in yourself and your own power to drive development and future trends. Improvisation and initiative became the answer to industrial fixed mass taste and standard specifications. DIY is the philosophy of Juuway. We aim to develop a wide range of products you can individually design by yourself. We combine social co-creation, real mass-customization and build-to-order production and then make it happen!